. The platform
. The technology
. The target
. The sharing
. The potential
. Rich Media Formats
. Rich Media Price List
. Sport Channels
. Formats
. Table of price list on the Sport Network
. Contacts

Advertising

Advertising changes according to the change in the users' attitudes.

For this reason ERREDUE COMMUNICATION and ON-UP & MEDIA SRL give birth to a new advertising agency, ERREDUE DIGITAL, specialized in the research and exploitation of the potential of the new media, which can reach always new and different targets. The revolution that is changing the way of fruition of content, pushes users to progressively leave the traditional TV for the streaming on PC, smart phones, tablet pc, game consol and all the available Internet connected devices. ERREDUE DIGITAL points to the change through the Streamit platform, a browser TV able to deliver video content in an easy way, which can be easily shared via decoder and mobile devices.

The platform

The browser TV - that you can watch at the addresses Twww.tv and Streamit.it - consists of a network of 130 channels, which are constantly growing in number and are divided into categories (news, sport, cinema, music, animation, fashion, documentaries...)

You can watch the content for free without latency times. Some content, for example movies or live stream events, can be made available on Pay Per View. Thanks to the interactive interface, the traditional full screen TV fruition can be added to the wide range of potentials of the web, such as the on demand content archive, the search according to tags and different filters, while you send links, chat and share content with friends: all these features bring the users into a real 3.0 web experience.

The technology

The TV platform has been developed with an accurate technology which warrants:

• high quality and fluid vision, even superior to the traditional TV standards
  
  
• a potential unlimited number of simultaneous users, thanks to a balancing system operated on the main CDN worldwide.
  
  
• no latency times, thanks to the protocol RTMP (Real Time Media Protocol) and to the Multi Bit Rate that adjusts the quality of the streaming to the available internet connection.
  
  
• possibility of checking the timeline of the video, in order to start the vision at the desired point
  
  

• The platform is compatible with every operating system and can be accessed from the 98% of the PCs available on the market as it only needs the Adobe Flash Player Plug in, which is available nowadays on every browser. Moreover Twww.tv can be watched on the traditional TV via decoder and soon on mobile devices such as Iphone, Ipad, Tablet, Android.

The target

A part from the Twww.tv web sites, the content can be embedded in any other web site, forum or blog, increasing exponentially the number of views.

For this reason the target is divided according to the referrers of provenience and in this way it is easy to assimilate to the target of the websites.

Here there is a list of some of the websites in which Twww.Tv channels are embedded:

tiscali.it/tv
adnkronos.com
video.unita.it/tv
padanianet.com
museum.tv
informazione.it
webtv.freeonline.org
www.sfilate.it
fcinternews.it
tuttojuve.com
milannews.it
tuttonapoli.net
stadionews.it
studionews24.twww.tv
webtv.fcparma.com
wbcboxing.tv
streamit.jp


The sharing

The possibility to interact with the social networks and with high traffic web sites is extremely important in order to increase the popularity of Twww.tv.

The new interface gives the possibility to register to Twww.tv through your Facebook account and share content on your profile.

Twww.tv differs from the other web TVs for the level of interactivity in full screen modality.

Where the users' experience on the other TVs ends, on Twww.tv it starts.

Moreover Twww.tv offers the possibility to embed content, or the whole channel, within other websites or blogs through a player suitable for any HTML page.


The potential

Today it is possible to direct the advertising investment on this unique platform that uses the traditional TV model in order to renew it, proposing a different fruition of the videos as well as of the advertising. Exploiting the Internet potentialities, Twww.tv makes the user's experience unique and involving.

The advertising can precede or follow the vision of the content warranting to the client a 24 hour prime time, high visibility and an effective result, thanks to the capability of the system of producing measurable statistics.

The traffic of users is constantly controlled through the analytics internal system which results are crossed and comparable to those of the major research institutes. The AUDI WEB certification is about to be delivered.

- 3 Milions of unique users per month
- 1,5 Milion of unique users on the sport channels
- 1 Milion of unique users on the news channels

Rich Media Formats

The video files to be uploaded on the platform must be encoded according the following technical features:

video 01

video mpeg-4
frequency fps 25
keyframes every 50 frames
speed limited to 6400 kbit/sec
maximum quality
720x576 pal or original aspect ratio deinterlaced
audio: 44,100khz 128bit aac

video 02

h264 (main profile) - extension .mp4
frequency fps 25
720x576 pal or original aspect ratio
4000 kb/s
audio: 44,100 khz 128 bit aac


Rich Media Price List

Pre roll/post roll*: available only on news, cinema and sport channels
- 750.000 impressions per week

Pre roll/post roll*: available for all the channels
- 750.000 impressions per week

Thicker (Textual link in overlay)
- 750.000 impressions per week

30 € cpm  - 22.500 €
25 € cpm  - 18.750 €
6 € cpm  - 4.500 €

* the ADV can last no more than 18''

Prices do not include VAT
Other typologies of ADV formats can be considered separately


Sport Channels

Mainly male target channels

news f.c. Internazionale: www.fcinternews.tv
news a.c. Milan: www.milannews.tv
news f.c. Juventus: www.tuttojuve.tv
news s.s.c. Napoli: www.tuttonapoli.tv
news u.s. Palermo: www.tuttopalermo.tv

Pages per month / 30 Milions
Unique users per month / 1,5 Milions



Formats

thanks to the strong appeal image and to its intense capability to attract the user's attention without interfering with the fruition of the content, the decoration of the background is an effective strategy to communicate the values of the brand.

Other typologies of ADV formats can be considered separately


Table of the price list of the sport network

Pages viewed per day / 3 milions
Unique users per day / 270.000

Prices do not include VAT

Other typologies of ADV formats can be considered separately

Contacts

Erredue Communication S.r.l.
Via Volterra, 6
20146 Milano

P.I. 06318440960

Phone +39 02 89 775 824
Fax +39 02 497 98 764

info (at) erreduecomm.it

g.ricciarelli (at) erreduecomm.it
Mob +39 3356651279

a.resega (at) erreduecomm.it
Mob +39 3355866967

d.anelli (at) erreduecomm.it
Mob +39 3466288187

Rome Head Quarter

On-up Comunicazione & Media S.r.l.
Via Salaria, 292
00199 Roma

Phone +39 068548821
Fax +39 068541691

info (at) on-up.com

daniloanelli (at) tiscali.it
Mob +39 3466288187