NewDeal Production aims to promote a new perception of the media, exploiting the great improvement of the Internet technologies and the continuous development of the broadband penetration.
NewDeal Production creates the instruments to enter this new global scenario transforming its users from passive spectators to careful navigators of surrounding worldwide reality.
Internet is overtaking the traditional television
On average 48.5% of Europeans now have
an Internet connection and consumers
spent around 8.9 hours per week or 38.5
hours a month using the web in 2008, up
27% from 2004 – more time than they did
reading print media, watching movies, or
playing video games.
In this same period,
TV, radio and newspaper consumption has
remained flat (0%), while the time spent
watching movies on DVD (-17%) and
reading magazines (-6%) has decreased.
If current growth trends continue, the
internet will overtake TV as the most
consumed form of media for the first
time in June 2010.
The graph here after, source Microsoft Predictions, Jan 2009, shows that if current growth trends remain unchanged, Internet
consumption could increase to 14.2 hours per week or 61.5 hours a month in 2010
against 11.5 hours for TV.
However, it also shows that as Internet penetration nears
saturation, online consumption could see a marginal decline and this would lead to
roughly equal TV and Internet hours of consumption by 2011 (11.5 hours per week
for TV and 11.7 for the Internet).
In this case, we would see the changeover from TV
to the Internet as the most consumed form of media by the middle of 2011.
High speed connections grow exponentially
At the end of 2007 there are 350 millions users with a high speed connection.
This is a 24% increment in comparison to 2006, with 69 millions broadband new users.
Sector studies demonstrate that this tendence is not going to change in the next years. Things are slightly different in every country, because everywhere there is the need to change the hardware. Everything has been passing through copper cables: in 2007 the 65% of the high-speed connections is still based on copper.
In every country the hardware is changing in different ways, moving towards new materials as fiber optic.
The most reactive countries to this change are Japan and South Corea.
Even if Europe is still dominated by copper cables and DSL connections, fiber optic is growing quickly everywhere.